On April 1, 2024, the New Brunswick Beverage Containers Program (BCP) will migrate to an extended producer responsibility (EPR) program, which will be governed by the New Brunswick Designated Materials Regulation (Clean Environment Act), and fall under the oversight of Recycle NB.
Under the New Brunswick Designated Materials Regulation, no brand owner shall sell, offer for sale or distribute a beverage container to a person in the Province on or after April 1, 2024, unless the brand owner is registered with Recycle NB.
Brand owners must also submit a stewardship plan outlining how their UBCs will be recovered and recycled. Brand owners may assign a producer responsibility organization (PRO) to handle this responsibility and operate a recycling program for beverage containers on their behalf.
Encorp Atlantic/Encorp Atlantique (“Encorp”) is the federally incorporated, not-for-profit PRO appointed to fulfill the Regulation’s requirements for the beverage industry. Encorp will assist beverage product brand owners (as defined by the Regulation) in meeting their obligation to establish collection and recycling programs for beverage containers under relevant provincial EPR legislation. Additionally, Encorp will regularly engage with brand owners and retailers of regulated products to promote awareness of their obligations related to the new EPR Beverage Containers Program in New Brunswick.